Although the Cinema EOS system made its public debut in 2011, Canon's history of cinema lens design can be traced back decades. It began in 1969, when Canon accepted a request to build a cinema zoom for Hollywood filmmakers, and two years later the K5x25 macro zoom lens was born. This was soon followed by the iconic K35 Prime Series, which were recognised with an Academy Award in 1976 and are still appreciated in the industry today.
The latest Canon cine lenses are the culmination of half a century of experience in the construction of cinema lenses. With their combination of outstanding optical performance, class-leading build quality and trusted reliability, Canon's Cine Primes and Cine Zooms are equally at home capturing natural history in HDR as they are on high-end drama sets.
"Canon has been at the forefront of optical technology since the 1940s, pushing the boundaries, reimagining the possibilities and revolutionising the ways in which photographers and filmmakers shoot," says Ram Sarup, Product Specialist at Canon Europe. "Over the years, we have introduced a string of innovations and set new standards in image quality, handling and performance. With the introduction of the Flex Zoom series, we are once again pushing those boundaries, reinforcing our commitment to filmmakers to provide the very best tools for their productions."